Smart Growth Realty
"Reducing South Florida's Footprint...One Home at a Time"
Mobile: 786-269-3247   Office: 305-424-9304

Selling your Beach Condo, Green Home, or Waterfront Compound ?

Old Basics of Selling 


  • - Put a sign in the yard
  • - Put an ad in the paper
  • - Mail out some postcards or flyers
  • - If it's a higher end listing, put an ad in the local glossy RE magazine




    New Basics of Selling

  • - Multiple high quality photos
  • - Detailed, proofread marketing copy for MLS Posting
  • - Syndication to the biggies:, Zillow, Trulia, Google Base
  • - Posting to Craigslist, twice a week
  • - Single property site and/or virtual tour
  • - Email/ Twitter/ Facebook/ to your network


  • What Sellers Want from Their Real Estate Agent

    What sellers want most: the four "biggies"

  • - Help price the home competitively
  • - Help sell the home within specific timeframe
  • - Help find a buyer for home
  • - Help seller market home to potential buyers
  • Find a Buyer for Their Home:

    Helping find them a buyer was, as we might have assumed, the top requirement of sellers, with 28% placing this as their top concern. This tells you that your marketing plan and media are quite important to your prospective listing clients.

    Sell Their Home Within a Specific Time Frame:

    This seller requirement was only 1% below the top one, with 27% of sellers desiring this service from their real estate agent. It's highly related to the first one, with marketing being a very important factor in how fast a property sells.

    Price Their Home Competitively:
    With 17% of sellers placing importance on this requirement, they're telling us that puffing their egos with a fat listing price isn't what they want. They want their property to sell. Do a thorough market analysis and be honest with them about expected results at different price points.
    Find Ways to Fix Up Their Home to Sell It for More:
    This might surprise some, at fourth in importance with a 12% response. Maybe that Home Staging® class would be a good idea. Or perhaps suggesting a staging professional would be appreciated. At the very least, don't be bashful about suggesting things to do to enhance the look and presentation of the property.
    Help With Paperwork, Inspections and Preparing for Settlement:
    Many real estate agents would have assumed this requirement to be higher on the list. However, only 7% of sellers made this a priority need. It is very important, but using this list as a guide, you want to build your listing services presentation around marketing and proper pricing first.
    Negotiate and Deal With Buyers:
    Here again is an item that many real estate agents value more than their seller clients. At 5%, sellers are telling us that it's one of their needs, but down at sixth on their priority list. By all means, tell your sellers about your negotiating skills, but use this list to prioritize your presentation.

    Are you thinking about selling your home?  Smart Growth Realty is a Miami based Green real estate company servicing the areas of Coral Gables, Miami Beach, Pinecrest, Coconut Grove, South Miami and all surrounding Miami-Dade County areas.

    One of our Eco-Consultants will provide you with an in depth valuation of your home. Please fill out the easy to use form below to tell me about your home and any Green features you might have installed.

    Please note your information will be kept strictly confidential and will only be used to help us provide you with better real estate services. You will be contacted shortly and thanks again for choosing Smart Growth Realty.

    Input Your Information
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    How many car Garage
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    Smart Growth Realty,LLC
    1000 Ponce De Leon Blvd Suite 303 • Coral Gables, FL 33134
    Mobile: 786-269-3247 • Office: 305-424-9304